Just finished rewatching S4E5 "Local Ad" and it hits different every time. While corporate’s ad was just a cookie-cutter "World of Paper" mess, Michael actually managed to capture the soul of the Scranton branch.

S4E5 “local ad” is such a captivating episode ❤️ : r/theoffice

Can we just talk about how Michael’s version of the commercial was actually... good? 📄🎬

The "Local Ad" episode of The Office (S4E5) proves that Michael Scott is a creative genius trapped in a regional manager’s body. The corporate ad was boring; the Scranton ad was ART. 📈📽️