The first sans serif was released by William Caslon IV in 1816, but it wasn't an immediate hit. At the time, they were called "Grotesque" because people found them stark and ugly compared to the elegant, flowery fonts of the Victorian era. However, as the 20th century approached, the need for clarity in advertising and signage grew. The Bauhaus movement in Germany eventually championed these fonts, arguing that form should follow function. The Rise of Modernism
Despite their simplicity, sans serifs aren't all the same. They generally fall into three categories: Sans Serif Fonts
Based on perfect circles and squares (e.g., Futura ). They feel architectural and clean. The first sans serif was released by William