Depending on your server software, you can implement high-quality text using these popular tools:
For a more custom look, use map-based text (pixel art) to create custom signs that look like part of the environment. Spawn / Lobby for Survival, Skyblock, SkyWars, ...
Use Citizens2 to create interactive NPCs with colored text names that change when hovered over. Depending on your server software, you can implement
Use text to display "Top Voters," "Active Events," or "Server Rules" in a central hub area. Depending on your server software