: Build a brand identity and leverage low-cost channels like social media, networking, and personal referrals to get your first five customers.
: Start by identifying a specific pain point. Conduct 20–40 "customer discovery" interviews to ensure people are actually willing to pay for a solution. Start From Scratch Strategy pdf
: Decide whether to "bootstrap" (using your own savings and early profits) or seek outside funding like angel investors or small business loans. : Build a brand identity and leverage low-cost