: Answers the fundamental questions of Who, What, When, Where, Why, and How in 1–2 sentences.
: To make the content "viral" or highly engaging, the hook should ideally address a topic that is either polarizing or highly desirable to your target audience. subtitle Hook
When building your paper, experts suggest a "cheat sheet" structure to keep the reader engaged: : Your main title. Subtitle Hook : The attention-grabbing one-liner. : Answers the fundamental questions of Who, What,