Retaillance: A conceptual framework and review of surveillance in retail (2021)
This paper coins the term "Retaillance" and provides a comprehensive look at how both physical and online stores systematically collect personal and shopping data. SURVEILLANCE ONLINE STORE
For those interested in the how , this paper on SSRN details the use of machine learning, biometric security (facial recognition), and transaction monitoring used to flag "suspicious" activities. Summary of Common Surveillance Methods Tracking Pixels Monitor page viewing and cart abandonment. Digital Receipts Link your phone/email to in-store cash transactions. YouTube Research Biometrics Facial recognition and fingerprinting for identity. GSCARR Behavioral AI Analyze historical patterns to predict fraud or intent. Digital Receipts Link your phone/email to in-store cash
It bridges the gap between old-school security (preventing theft) and modern surveillance (tracking behavior for profit). 2. Focus on "Surveillance Pricing" It bridges the gap between old-school security (preventing
This quantitative study explores the "Privacy Paradox"—why people say they care about privacy but still shop at stores that track them heavily.
Finding a single "good" paper depends on whether you're interested in the side or the technical mechanics of how stores track you.
This recent report from F-Secure explains how stores use tracking pixels and behavioral monitoring (like mouse movements) to adjust prices based on your "willingness to pay".