Think Like A Freak May 2026

Think Like a Freak: Our New Book Out on May 13 - Freakonomics

We’re taught from a young age that "quitters never win," but Levitt and Dubner argue that quitting is often the most rational thing you can do. Sunk costs (the time or money you've already spent) shouldn't dictate your future. Quitting what doesn't work frees up your resources to find what does. Think Like a Freak

Most people would rather fake an answer than admit ignorance. But "thinking like a freak" starts with a blank slate. If you can't admit what you don't know, you'll never be able to learn what you need to solve the problem. 2. Think Like a Child Think Like a Freak: Our New Book Out