Understanding Consumer Behaviour -

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

Not every purchase is treated with the same level of intensity. Understanding Consumer Behaviour

Researching solutions via the internet, friends, or ads. Most consumers move through a predictable cycle before

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers. Understanding Consumer Behaviour

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same.