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For younger generations like , social media is no longer just a communication tool—it is the primary destination for entertainment.

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: Platforms such as Twitch and Wattpad allow users to transition from passive viewers to active creators, fueling a global "creator economy". The Rise of Experiential and Immersive Entertainment For younger generations like , social media is

As digital content becomes ubiquitous, consumers are increasingly seeking that link back to their favorite digital stories. For younger generations like