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: Companies are using GenAI to cut costs, improve marketing efficiency, and explore new creative roles in film and TV.

: Advertising is now the primary growth engine, expected to account for 55% of all revenue expansion over the next five years. : Companies are using GenAI to cut costs,

The industry is currently in a "recalibration" phase as of 2026 , shifting away from pandemic-era surges toward steady growth fueled by advertising and digital transformation. Global revenues are projected to reach $3.5 trillion by 2029 . Top Industry Trends for 2025–2026 improve marketing efficiency