You Can Kill An Idea, But You Can't Kill An Opp... -

: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product.

: Use trends to look further ahead and understand the "opportunity landscape" before committing resources. You Can Kill An Idea, But You Can't Kill An Opp...

: Cultural, physical, or social contexts where users live. : Ideas are often too small, fragile, and

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products: : Ideas are often too small

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability